Chevy changes its slogan

Jan 9, 2013

DETROIT, MI (AP)--   Chevrolet is adopting a new slogan designed to appeal to drivers beyond the U.S. 

The General Motors Co. brand is dropping "Chevy Runs Deep" and replacing it with "Find New Roads."

The company says the slogan is better geared toward overseas customers, pointing to its significant overseas expansion over the past several years.

Chevy says "Find New Roads" will be used in the brand's global advertising starting in the U.S. this quarter.

GM unveiled the "Chevy Runs Deep" advertising campaign in the fall of 2010. The ads drew on the brand's 100-year history and were narrated by movie and TV star Tim Allen, but failed to resonate with consumers.